The Psychology Behind Mobile Budget FosteringMotivations and incentives such as discount rates, cashback and loyalty points can be powerful incentives for mobile pocketbook fostering. Nevertheless, the exact factors that drive mobile wallet fostering are still a secret.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, thi
Common Pitfalls In Mobile Retargeting Campaigns
The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as discount rates, cashback and commitment points can be effective incentives for mobile budget adoption. Nevertheless, the exact factors that drive mobile pocketbook fostering are still a secret.Utilizing the stimulus-organism-response (S-O-R) theory as a theoretical